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CRO-Driven Success:
How We Implemented Design That Increased Conversion Rate by 42%

DESIGN
DEVELOPMENT

What do you do when you have a client in a fiercely competitive e-commerce market with unique challenges?

Help them cut through the noise and reach their target audience with tailored solution.

We at Meet The Flow, believe in taking a holistic approach while developing new landing pages.

Why should you choose us

We’ve got over 10 years of digital knowledge,
development experience, and more...

Each landing page coming
from our studio is:

That's why, when we started working with Sell The Trend, we first needed to understand their product, the competitive landscape, and the challenges they faced in connecting with their users. Only then could we approach them with customized solutions.

Here's how we did it.

About the Client: Sell The Trend

Sell The Trend is an e-commerce tool that helps online entrepreneurs find trending products to sell on their stores.

By harnessing the power of AI and thorough data analysis, Sell The Trend offers valuable insights into market trends, enabling businesses to make well-informed decisions and improve their sales strategies.

The platform caters to a diverse range of online sellers, from those just starting out to experienced professionals, making it a useful tool for anyone looking to stay ahead in the ever-evolving e-commerce world.

The Challenge: Low Conversions and Muddled Messaging

Sell The Trend approached us with a problem: their low conversion rates.

Sell The Trend was struggling to make an impact in the highly competitive e-commerce market

.After conducting an extensive audit and situation analysis, we discovered that their real issue was unclear messaging and positioning in a competitive market.

With a multitude of competitors, their positioning and messaging weren't standing out, making it difficult to attract and convert potential customers.

That's when they approached Meet The Flow to revamp their landing pages, fine-tune their messaging, and optimize their PPC campaigns.

The Solution: Focused Messaging and Targeted Campaigns

Our solution consisted of two main strategies:

Clear and Strong Messaging: We honed in on Sell The Trend's unique selling points, crafting engaging, persuasive copy that resonated with their target audience.

We also focused on a specific client vertical, ensuring a clear message throughout.

CRO-Optimized Design: Our team ensured that every aspect of the landing page was optimized for conversion rate optimization (CRO).

We strategically placed CTAs, utilized whitespace to focus on key elements, and made certain the visuals and messaging worked together to guide visitors towards taking action.

By incorporating responsive design and user-friendly navigation, we further enhanced the overall user experience, making it even more intuitive and effortless for potential customers to convert.

Results: Skyrocketing Conversions and Market Impact

After implementing our strategies, Sell The Trend experienced a significant improvement in their overall performance:

1. 42% increase in conversion rates

2. 33% reduction in cost per acquisition (CPA)

3. 67% increase in monthly ad clicks

These results were directly tied to our focus on clarifying their messaging and optimizing their PPC campaigns.

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